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Those of you who have multiple blogs and websites need to be implementing cross blog/website promotion. I am not really sure if this is the right term for this type of promotion but it sound good so I will be using it ;). I have not yet implemented this technique on my own blogs but will be soon so I wanted to give you all a heads up.
The idea behind this is to increase page rank as quickly as possible and for free. If you are regularly updating more than one blog then it can be done. I do understand there is a belief that link exchanges cancel each other out but I really think that is the case. It seems silly to me that Google would punish people for linking to each other so I personally don’t think that is an issue to be concerned about. But if you are concerned about it then just promote one blog to the other instead of both blogs to each other.
First you need to do a little research on the top keywords searched for your blog’s topic. For instance if you have a blog that is about cell phones than do a keyword search to see what top searches come up for cell phone.
There is a wonderful keyword search tool offered by Yahoo that allows you to see how many people search for certain keywords.  As you can see int he screeshot above there were 1666,3597 searches for the word cell phones in the month of March. The next most popular search is ‘cell phone plan’ with 73515 searches. You have to also understand that this keyword search result is just from one search engine, Yahoo. Google and MSN probably recieved just as many or more searches for the same keyword phrase.
Choose a few keyword phrases that you think would best fit the blog you want to promote. Let’s say you have chosen ‘cell phone plan’ as your keyword phrase. You will now use this phrase to come up with a sentence or two to be included at the end of each post of your other blog/blogs. These sentences can be labeled ‘advertisement’, ’sponsord by’, ‘check out my other blog’. Here are some examples of what I mean:
Sponsored by Cell Phone Guy - Find the best cell phone plan at CellPhoneGuy.com.
Check out my other blog, CellPhoneGuy.com - Best cell phone plan deals.
The reason we use keyword to link to is because it’s a better idea than using just the name of your blog. Always try and use top searched keywords where ever you can.
Place your advertisement at the end of each blog post for certain amount of time and I can almost ( I say almost)Â guarantee it will help increase your Page Rank. I would probably give yourself a per post goal. Try using this technique for the next 20 posts you write. Another suggestion would be to always link these keywords/keyword phrases that you use within your text to your blog. I wouldn’t recommend forces these keywords into your text but if they come naturally then why not link then to your other blog.
*Please note that higher page ranks sites will usually increase lower page ranks sites quicker. But if both sites are very low or zero than you will still be building links which is important for increasing page rank.
There are also 2 other things that can happen with this technique.
- Your visitors will eventually visit your other blog.
- Advertisers might contact you about using that space.
I believe that by utilizing your blog space to promote your other blog/website is a smart way to get free advertising and increase page rank.
That being said…
Visit my other blog Time To Budget if you are sick of being in debt.
I have to get back to a meeting in a second, but I wanted to leave a comment. Perhaps I can elaborate later.
PageRank only matters if the link from another blog has a similar theme to your blog.
Crosslinking is a bigger deal in yahoo than google, but don’t underestimate Google either. Google would prefer your inbound links to be relevant to the theme of your site. If your site is about pizza and you’re getting links from a site about underwear - those aren’t going to be quality links.
So if you have a network of blogs - and they’re about different things - the links may not help in search engine rankings. They could still drive traffic if one blog is very popular.
You might get away with everything if you have sites hosted on different IPs with the domain name registered under different names and different addresses. That’s more of a hassle than natural link building.
I briefly skimmed some headlines yesterday that suggested Yahoo will stop updating its keyword search tool.
I recommend Keyword Discovery’s free tool instead - http://www.keyworddiscovery.com/search.html
Thank you for sharing this very helpful strategy. I agree with you that cross blog promotion is helpful and strategic in getting one’s pagerank improved through time. I’ve experienced this with 4 sites of mine where I got pagerank 4 in one update period (1 month to 3 months depending on time of creation) through RSS syndication with my other blogs. Planning the right tags for every post also impacts a lot in increasing one’s PR although it will take a lot of constant keyword research work.
I only own one blog, so I don’t think that technique is possible for me. However, that is a nice idea for others to follow.
So if I understand this correctly, I should add a link statement to the end of my posts on my PR4 blog, linking to either of my PR0 blogs? I never thought of that, so thanks!
Thanks Nathania for your input. For some reason your post got caught in the spam catcher. Anyway, I agree with you about much of what you said but I have experienced page rank increase from cross blog promotion. I have had a few sites that have had nothing to do with each other but have been linked to other blogs with higher page rank. Since no one really knows how the Google Algorithms work I have never had enough solid information that would suggest that my links from my horse blog on my budget blog won’t have value. So I don’t think I agree with you about page rank only matters if they have the same theme.
What I have observed is that it seems it is much hard to pass PR 4. I have had no problem with getting a PR 3 with one of my sites that had virtually no links to it. The only real links it had was that of a website that had a theme that was not similar.
I understand that many people are of the same view as you are in regards to PR but I have seen PR increase using different techniques. I of course do not have it all figured out and am always willing to learn. Thanks again for the input and the link.
Might work. I used similar techniques on first 3 blogs and got PR 4 on all 3 in less than 90 days.
The page rank is an indication of how Google has been viewing your site for the last 3 or so months, they don’t actually display the current page rank for your site, although they do use it internally as part of the calculation for determining where you should rank for a particular keyword. There are other factors that are used to determine exactly how you rank for a keyword - content, the number of time the keyword or related terms are in the page, the metatags, your url, the title of the page, etc, etc. There are many resources out there that can help you to understand this, both online and offline, including an “SEO for Dummies” book that you can pick up at your local bookstore.